Why Rebrand? Diving into Connected Accounting’s rebranding strategy with the CEO & Founder!
A note from Connected Accounting’s CEO & Founder, Marie (Phillips) Greene about the rebranding strategy!
“I’m excited to announce a rebrand, including a new logo and website!
After founding Connected Accounting in 2019, I felt that as a leading provider of cloud-based accounting software, our old branding no longer accurately portrayed our values or who we have become in 2022 (and beyond).
I wanted something that would better reflect who we are today: a passionate team of professionals who genuinely love what they do. We also wanted to better understand our target market (services, SaaS, e-commerce, tech clients) to tailor our offerings to meet their specific needs. This not only results in a better customer experience but also allows us to more effectively articulate the value of our services. Finally, we wanted to create a more cohesive brand identity. Our previous branding was patchwork at best, and it wasn’t doing a good job of conveying who we are or what we do. By streamlining our branding, we hope to make it easier for customers to understand what we offer and why they should choose us.
Our goal for the rebrand is not to change who we are (we are still the same reliable Connected Accounting team), but to help the company to reach even more business owners who are looking for an easy-to-use accounting solution. With this rebrand, Connected Accounting is reaffirming its commitment to providing the best possible service to its customers.
Stay tuned for more updates!”
