As a digital marketing agency owner, you understand that your success is measured by how satisfied your clients are with your deliverables. To help gauge the effectiveness of your work, tracking key performance indicators (KPIs) is essential. Knowing which KPIs are most important for owners is hard to figure out when starting in business. That’s why we’re here - helping guide you through understanding five analytical elements every successful business owner should track to build an effective digital marketing agency from the ground up. Learn more about what these key metrics are and how they impact the overall health of your business after reading ahead!